Halfway through the project woo! Week 5 psht, no problemo.
So this week was again filled to the brim which I cannot be happier to report upon. So just to give a quick background, which I am positive is more than likely in order, I have been involved in something called development of operations which is what has taken up all of my meetings. What devops (what the cool kids call it) involves is crowdfunding campaigns and outreach to various audiences in order to bolster our public relations as well as gain valuable marketing data. As an example, BlocPower recently put out numerous Facebook ads to see if that would attract customers to donate. We targeted a variety of ages and races dispersed throughout the Bronx and Queens as part of the project and have gained really interesting insights we are trying to work off of. These insights include that the landing pages that people are taken to after clicking on ads makes a big difference on converted customers (that is those who make donations to numerous retrofits for churches on our website) which we took note of in the most recent (yesterday) sprint meeting. This meeting also included something else which I thought from a business development perspective to be invaluable: surveying people. We initially discussed doing focus groups but a problem that often arises from these is that the desired audience (young, college-educated for us) is difficult to achieve and they are often really time-consuming and expensive. So we decided upon surveys, the draft of which has been circling around the team so we can develop something pretty enough to ask our audience (in this case, middle-aged and higher income) because as you all know the wording of polls/surveys can sway results dramatically.
In terms of the work I got done in the office this week, I did a lot of data cleaning which is basically looking up buildings generated by Salesforce (a business development tool) and seeing if they have valid BBL and BIN numbers (numbers buildings in NYC must have in order to be considered “valid”). I know I mentioned the wiki stuff last week but that still needs to get set up so the coding for that project might have to wait…I know I know I’m excited for starting that too.
Anyway, will be sure to include some pictures next week. Until another day my fellow readers.
